Burger King
The New BK Taste
Brand
ProjectThe New BK Taste
Date
Jan 2025
Description
Burger King Brazil presents 'The New BK Taste,' a commercial campaign that channels a sophisticated atmosphere to showcase its menu. The production features a character-led narrative filmed within a wood-paneled library, juxtaposed with detailed, live-action close-ups of a flame-grilled Whopper, fries, and beverage packaging. Crafted with warm lighting and a refined aesthetic, the film highlights the fast food product through a humorous lens. The creative work was developed by agency AlmapBBDO, with production managed by Sentimental Filme.
Style
Horizontal, Commercial, Warm
Industries
Fast Food
Color
Jet Black
Beige
Crimson
Background
Library
Context
TVC / TV Commercial
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