Burger King Brazil
The New BK Taste
Brand
ProjectThe New BK Taste
Date
Jan 2025
Description
Burger King Brazil introduces the latest iteration of their flame-grilled menu in this commercial campaign, titled The New BK Taste. The production features a humorous narrative set against a wood-paneled library, juxtaposed with detailed, appetizing product shots of the Whopper alongside classic sides. Developed by agency AlmapBBDO with production and post-production by Sentimental Filme, the film utilizes live-action technique and warm lighting to achieve a sophisticated aesthetic. Sound design and music were provided by Jamute, while Jotacom managed media execution.
Style
Horizontal, Commercial, Warm
Industries
Fast Food
Color
Jet Black
Beige
Crimson
Background
Library
Context
TVC / TV Commercial
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