Burger King
There’s a New King and It’s You.
Brand
Date
Mar 2026
Description
Burger King examines its place in contemporary and archival dining with the commercial campaign, 'There’s a New King and It’s You.' Produced by BarkleyOKRP, the project curates a sequence of fast food interactions spanning from domestic living rooms to drive-thrus, focusing on the brand’s enduring presence across generations. The piece contrasts modern live-action footage with vintage film aesthetics, leaning into a nostalgic tone. By layering 1970s imagery with current day captures, the campaign highlights the evolution of the fast food experience while maintaining a consistent visual link to its heritage.
Style
Horizontal, Cinematic, 1970s, Nostalgic
Industries
Fast Food
Color
Navy
Beige
Crimson
Background
Café
Context
TVC / TV Commercial
Associated creatives
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