Burger King
Here, the Food Is Real
Brand
ProjectHere, the Food Is Real
Date
Apr 2025
Description
Burger King’s 'Here, the Food Is Real' campaign leverages kinetic typography to emphasize the quality of its ingredients across diverse media channels. The production leans into a minimalist graphic design language, utilizing a bold color palette of solid brown and red to command attention. Developed by agencies AlmapBBDO and Streetwise, the project translates commercial motion graphics for both digital display environments and traditional out-of-home installations. The sequence maintains a consistent aesthetic through crisp, high-contrast text transitions and clear visual hierarchies.
Style
Horizontal, Commercial, Graphic
Techniques
Motion Graphics
Industries
Fast Food
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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