Simons Canada
Featured Simons Canada projects
This week's top Simons Canada projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Simons Canada · Contempo 08/25
Simons Canada presents Contempo 08/25, a fashion editorial project featuring model Karlina Caune. Photographed by Mei Tao, the series captures a modern, minimalist aesthetic within contemporary architectural spaces and urban environments, utilizing natural light to accentuate the textures of the collection. The wardrobe styling, led by Florence O Durand and Juliana Schiavinatto, highlights structured tailoring, including double-breasted suits, wool wrap coats, and layered knitwear. Casting direction for the project is provided by Justin Robert. The imagery relies on clean, polished compositions that integrate high-rise skylines and concrete interiors to define the seasonal collection.
Project Simons Canada · Le 31 08/25 Fall
Simons Canada presents the Le 31 08/25 Fall campaign, a menswear project focusing on seasonal textures and outdoor lifestyle apparel. Photographed by D. Picard, the series features model Charlie Wilson in a range of layered ensembles, from heavy knit sweaters and utility jackets to waxed canvas outerwear and classic corduroy accents. The aesthetic leans into a warm, earthy palette, utilizing natural light and vintage off-road vehicle settings to ground the collection. Casting by Justin Robert highlights a rugged, approachable style that pairs well with the outdoor brick and foliage backgrounds. These editorial-style portraits capture the collection through a variety of composed, vertical frames.
Project Simons Canada · Swim '24
Simons Canada presents the Swim '24 collection, a campaign focusing on resort-ready silhouettes and vibrant seasonal patterns. Photographed by Richard Bernardin, the imagery captures model Hannah Kleit across a series of outdoor environments, ranging from dense tropical forests to minimalist backdrops. The series leans into an editorial aesthetic, utilizing natural light to highlight the textures of the swimwear and accessories. Casting by Justin Robert anchors the project, which emphasizes a clean, warm visual narrative across each frame.
Project Simons Canada · Le 31 Transition '24
Simons Canada presents the Le 31 Transition '24 campaign, a fashion editorial highlighting seasonal menswear through a minimalist lens. Captured by photographer D. Picard, the project leans into clean, natural light to showcase a range of apparel, from tailored suiting to textured casual wear. The series features model Malik Lindo, whose movement and poses are set against a consistent backdrop of neutral plywood paneling and concrete. With casting directed by Justin Robert, the campaign maintains a balanced, approachable aesthetic that emphasises fabric textures and structured modern silhouettes.
Project Simons Canada · Le 31 '24
Simons Canada introduces its Le 31 '24 collection through a series of fashion editorials and portraits that highlight modern menswear staples. Captured by photographer D. Picard, the campaign utilizes a clean, minimal studio aesthetic defined by neutral backgrounds and bold, saturated color accents. The series features model Paul Kelly, showcasing a range of layered summer apparel including knit sweaters, patterned shirting, and classic denim. The styling focuses on a relaxed yet refined look, supported by casting direction from Justin Robert. Each composition employs soft, natural light to emphasize garment texture and vibrant color contrasts, maintaining a professional and contemporary finish throughout the project.
Project Simons Canada · DJAB '24
Simons Canada presents DJAB '24, a high street fashion campaign documenting the latest menswear collection through a series of lifestyle-focused portraits. Photographed by D. Picard, the project utilizes soft natural light and clean compositions to highlight a range of casual streetwear, from knit sweaters and graphic hoodies to relaxed-fit denim. The series features model Michael Martin, with casting directed by Justin Robert. The imagery leans into a retro, candid aesthetic, set against warm interior backdrops and urban-inspired textures that ground the collection in an approachable, daily-wear context.
Project Simons Canada · Viva Puerto Rico Campaign 2026
Simons Canada captures the essence of a sun-drenched getaway in its Viva Puerto Rico Campaign 2026, a lifestyle editorial project that leans into the intersection of high-end fashion and relaxed coastal living. Through the lens of photographer Mei Tao, the campaign masterfully synthesizes a vacation-inspired narrative, blending candid, movement-heavy imagery with polished, cinematic compositions. Featuring model Paolo Busti, the series explores a palette of vibrant textures, utilizing heavy-knit sweaters and tailored linen trousers against the organic backdrop of golden sands and turquoise waters. The creative execution hinges on the clever use of natural light, which highlights the depth of the knitwear and the casual elegance of the beach-focused wardrobe. Whether capturing a dynamic mid-air leap on the shoreline or a quiet, posed moment leaning against a vintage convertible, Tao maintains a consistent visual language defined by editorial minimalism and a warm, atmospheric glow. By integrating live-action techniques with thoughtful portraiture, the project creates a cohesive aesthetic that feels both aspirational and deeply rooted in the ease of the tropics. The result is a sophisticated exploration of summer style, where every detail, from the graphic tees to the intricate stripe patterns, contributes to an immersive, sun-soaked story of modern leisure and effortless masculine grace.
Project Simons Canada · Christmas '25
Simons Canada’s Christmas '25 project presents a curated holiday campaign defined by rich textures and an intimate, seasonal aesthetic. The visuals lean into an earthy, editorial style, utilizing both natural light and soft directional studio lighting to highlight the intricate knits, velvet formalwear, and festive motifs that anchor the collection. Photographed by Mei Tao, the campaign features a diverse cast including models Charlie Wilson, Cris Urena, Filipe Neves, Hamid Onifadé, Jasmine Daniels, Kane Roberts, Martin Boyle, Rachel Roberts, Ryan Park, and Yunsu Kang. The styling is elevated by the grooming work of makeup artist Susana Hong, with casting directed by Justin Robert. The campaign balances relaxed, casual loungewear moments with polished evening attire, creating a cohesive visual narrative across the holiday season.
Project Simons Canada · Womenswear 10/25
Simons Canada presents its Womenswear 10/25 campaign, a fashion editorial series capturing a festive aesthetic through seasonal textures and structured compositions. Photographed by Garrett Naccarato with fashion styling by Juliana Schiavinatto, the project highlights holiday-ready garments, from velvet tops and sequined skirts to layered knitwear and leather accessories. The series features model Viktorija Bauzyte in a range of interior settings, utilizing soft light and minimalist backgrounds to emphasize fabric depth and holiday motifs. With casting direction by Justin Robert, the imagery leans into a clean, editorial look, incorporating elements like metallic tinsel and wrapped gifts to frame the collection.
Project Simons Canada · Edito FW 10/25
Simons Canada presents Edito FW 10/25, a seasonal fashion editorial capturing a range of winter layering and formal evening wear. The project leverages soft studio lighting and a consistent warm, mottled backdrop to emphasize the tactile quality of knitwear, wool, and metallic textures across a series of vertical portraits. Casting direction for the editorial was provided by Justin Robert. The campaign features models Chinchin Hsu and Chris Doe, showcasing diverse silhouettes ranging from oversized knit ensembles to structured formal pieces.
Project Simons Canada · Icone Womenswear '25
Simons Canada presents the Icone Womenswear '25 collection, a fashion campaign captured by photographer Richard Bernardin. The imagery frames model Ari Fournier in an urban setting, utilizing an editorial approach that leans into muted, earthy tones. The series features a range of layered textures, from suede and velvet to tulle and knitwear, set against weathered industrial backdrops. With casting directed by Justin Robert, the campaign relies on natural light to highlight the construction of the garments. The project leans into a clean, moody aesthetic across a variety of outdoor street-level compositions.
Project Simons Canada · Icone 04/25
Simons Canada’s Icone 04/25 collection features an editorial fashion series captured by photographer Richard Bernardin. The imagery leans into a saturated palette, utilizing architectural, color-blocked backgrounds in terracotta, magenta, and deep blue to offset the collection’s Mediterranean-inspired prints and knit textures. Featuring model Rocío Crusset, the project utilizes soft, warm natural light to highlight the intricate details of botanical patterns and intricate knitwear. With casting by Justin Robert, the series focuses on the tactile nature of the garments, from ruffled midi sundresses to graphic-patterned tanks, set against textured, vibrant surfaces.
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