Simons Canada

Nov 2024

Simons Canada introduces its Le 31 '24 collection through a series of fashion editorials and portraits that highlight modern menswear staples. Captured by photographer D. Picard, the campaign utilizes a clean, minimal studio aesthetic defined by neutral backgrounds and bold, saturated color accents. The series features model Paul Kelly, showcasing a range of layered summer apparel including knit sweaters, patterned shirting, and classic denim. The styling focuses on a relaxed yet refined look, supported by casting direction from Justin Robert. Each composition employs soft, natural light to emphasize garment texture and vibrant color contrasts, maintaining a professional and contemporary finish throughout the project.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Lookbook