Simons Canada

Christmas '25

Brand

Simons Canada

ProjectChristmas '25

Date

Sep 2025

Description

Simons Canada presents its Christmas '25 holiday campaign, a series of editorial and commercial photographs that showcase the season's collection through rich textures and warm, intimate compositions. Photographed by Mei Tao, the project leans into a festive palette, featuring layered knitwear, formal eveningwear, and loungewear set against deep green backdrops and herringbone wood flooring. Employing a combination of natural light and soft studio lighting, the imagery focuses on tactile details—from cable-knit sweaters to satin slip dresses and velvet tuxedos. Casting by Justin Robert, the campaign features models Charlie Wilson, Cris Urena, Filipe Neves, Hamid Onifadé, Jasmine Daniels, Kane Roberts, Martin Boyle, Rachel Roberts, Ryan Park, and Yunsu Kang, with grooming and makeup artistry provided by Susana Hong.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Event

Christmas

Color

Navy

Context

Advertising Campaign