Simons Canada’s Christmas '25 project presents a curated holiday campaign defined by rich textures and an intimate, seasonal aesthetic. The visuals lean into an earthy, editorial style, utilizing both natural light and soft directional studio lighting to highlight the intricate knits, velvet formalwear, and festive motifs that anchor the collection.
Photographed by Mei Tao, the campaign features a diverse cast including models Charlie Wilson, Cris Urena, Filipe Neves, Hamid Onifadé, Jasmine Daniels, Kane Roberts, Martin Boyle, Rachel Roberts, Ryan Park, and Yunsu Kang. The styling is elevated by the grooming work of makeup artist Susana Hong, with casting directed by Justin Robert. The campaign balances relaxed, casual loungewear moments with polished evening attire, creating a cohesive visual narrative across the holiday season.
