Simons Canada

Oct 2025

Simons Canada presents the Edito FW 10/25 project, an editorial fashion campaign exploring seasonal layering and textile-rich winter attire. Captured in a controlled studio environment, the series leans into warm, earthy tones and mottled brown backdrops to create a cohesive aesthetic across all portraits. The photography highlights a variety of tactile winter garments, ranging from plush, oversized coats and heavy knit jumpers to sculptural, formal cocktail wear. The execution relies on soft, directional studio lighting to emphasize textures and contours, maintaining a clean, polished finish throughout. Casting direction for the project was led by Justin Robert, featuring models Chinchin Hsu and Chris Doe.

Editorial, Vertical, Warm

Soft Light

Textured Backdrop

Editorial