Simons Canada: Icone 07/25
Brand
Date
Aug 2025
Description
The Icone 07/25 campaign for Simons Canada presents a curated look at contemporary fashion through a series of polished editorial portraits. Photographed by Richard Bernardin, the imagery anchors seasonal tailoring against grand architectural backdrops, utilizing natural light to define textures in fabrics ranging from tweed and knitwear to tailored suiting. Featuring model Rachelle Harris, the project leans into a sophisticated aesthetic, juxtaposing structured silhouettes with ornate, classical settings. With casting by Justin Robert, the execution emphasizes clean compositions that highlight seasonal palettes and archival-inspired silhouettes.
Style
Editorial, Vertical
Context
Lookbook
Associated creatives
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