Simons Canada

Aug 2025

Simons Canada presents Icone 07/25, a fashion editorial campaign that leans into sophisticated tailoring and architectural contrast. Photographed by Richard Bernardin, the project places model Rachelle Harris within a series of ornate, classical interiors and stone-facade exteriors. The imagery employs editorial framing and polished styling to highlight the collection's focus on structured suits, wide-leg trousers, and textured knitwear. Working with casting director Justin Robert, the series maintains a consistent aesthetic through warm, soft light and symmetrical compositions. The visual language emphasizes the interplay between modern, relaxed silhouettes and traditional, grand-scale environments, capturing the collection across indoor and outdoor settings.

Editorial, Vertical

Lookbook