Simons Canada
Contempo 08/25
Aug 2025
Simons Canada presents Contempo 08/25, a fashion editorial project captured by photographer Mei Tao. The series features model Karlina Caune within a range of modern architectural settings, highlighting tailored seasonal silhouettes and structured layers. Designed with a clean, polished aesthetic, the imagery leans into natural light to emphasize the textures of wool coats, denim, and refined suiting. Fashion editors Florence O Durand and Juliana Schiavinatto lead the styling, incorporating metallic accessories and crisp layering to define the collection. Casting direction for the campaign was provided by Justin Robert, rounding out a look that balances urban professional motifs with understated elegance.
Editorial, Clean, Vertical
Natural light
High Street Fashion
Lookbook
