Simons Canada
DJAB '24
Brand
ProjectDJAB '24
Date
Nov 2024
Description
Simons Canada presents DJAB '24, a high street fashion campaign documenting the latest menswear collection through a series of lifestyle-focused portraits. Photographed by D. Picard, the project utilizes soft natural light and clean compositions to highlight a range of casual streetwear, from knit sweaters and graphic hoodies to relaxed-fit denim. The series features model Michael Martin, with casting directed by Justin Robert. The imagery leans into a retro, candid aesthetic, set against warm interior backdrops and urban-inspired textures that ground the collection in an approachable, daily-wear context.
Style
Vertical, Editorial, Clean
Techniques
Natural light
Industries
High Street Fashion
Context
Advertising Campaign
Associated creatives
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