Simons Canada presents DJAB '24, a high street fashion campaign documenting the latest menswear collection through a series of lifestyle-focused portraits. Photographed by D. Picard, the project utilizes soft natural light and clean compositions to highlight a range of casual streetwear, from knit sweaters and graphic hoodies to relaxed-fit denim.
The series features model Michael Martin, with casting directed by Justin Robert. The imagery leans into a retro, candid aesthetic, set against warm interior backdrops and urban-inspired textures that ground the collection in an approachable, daily-wear context.
