Simons Canada

Nov 2024

Simons Canada introduces the DJAB '24 collection, a fashion campaign defined by a relaxed approach to street-inspired menswear. Photographed by D. Picard, the imagery frames a series of casual silhouettes within varied interior settings, moving from studio-like backdrops to open-plan architectural spaces. Casting by Justin Robert, the project features model Michael Martin throughout, emphasizing a youthful and candid energy. The series leans into a warm palette and clean compositions, utilizing natural light and subtle textures like wood paneling and brickwork to ground the collection’s streetwear focus. Each look captures an editorial sensibility through layering, patterns, and deliberate styling details.

Vertical, Editorial, Clean

Natural light

High Street Fashion

Advertising Campaign