Simons Canada
Le 31 08/25 Fall
Brand
ProjectLe 31 08/25 Fall
Date
Aug 2025
Description
Simons Canada presents the Le 31 Fall 08/25 menswear campaign, capturing a seasonal transition through a series of outdoor portraits. Featuring model Charlie Wilson, the imagery leans into a rugged, utilitarian aesthetic defined by earthy tones and layered textures, from waxed canvas and heavy knits to plaid overshirts. The campaign was photographed by D. Picard, with casting directed by Justin Robert. Shot in soft natural light, the series utilizes classic vehicles and urban brick facades to frame the collection within a lifestyle context. The work emphasizes material depth and seasonal styling, reflecting the brand’s approach to commercial menswear photography.
Style
Vertical, Earthy, Warm, Editorial
Techniques
Natural light
Industries
Menswear
Context
Lookbook
Associated creatives
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