Simons Canada presents the Le 31 08/25 Fall campaign, a menswear project focusing on seasonal textures and outdoor lifestyle apparel. Photographed by D. Picard, the series features model Charlie Wilson in a range of layered ensembles, from heavy knit sweaters and utility jackets to waxed canvas outerwear and classic corduroy accents.
The aesthetic leans into a warm, earthy palette, utilizing natural light and vintage off-road vehicle settings to ground the collection. Casting by Justin Robert highlights a rugged, approachable style that pairs well with the outdoor brick and foliage backgrounds. These editorial-style portraits capture the collection through a variety of composed, vertical frames.
