Simons Canada
Le 31 08/25 Fall
Brand
ProjectLe 31 08/25 Fall
Date
Aug 2025
Description
Simons Canada presents the Le 31 Fall campaign, an editorial lookbook for the brand's menswear line. Shot by photographer D. Picard, the project highlights seasonal layering and utility-focused apparel through a series of outdoor lifestyle portraits. The campaign features model Charlie Wilson, with casting by Justin Robert. The imagery utilizes natural light to emphasize tactile details in knitwear, waxed canvas, and denim. Set against rustic brick architecture and vintage automotive elements, the visuals rely on an earthy color palette to define the season’s aesthetic.
Style
Vertical, Earthy, Warm, Editorial
Techniques
Natural light
Industries
Menswear
Context
Lookbook
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.