Simons Canada
Icone Womenswear '25
Brand
ProjectIcone Womenswear '25
Date
Sep 2025
Description
Simons Canada presents the Icone Womenswear '25 collection, a fashion campaign captured by photographer Richard Bernardin. The editorial series positions the garments within textured urban settings, ranging from weathered industrial facades to classic stone curbs, leaning into a muted, moody atmosphere. The imagery, which features model Ari Fournier, utilizes natural light to emphasize the varied textiles of the collection, including suede, tulle, and knitwear. Casting for the campaign was directed by Justin Robert, with the work adopting an earthy palette and grainy aesthetic throughout the series.
Style
Editorial, Vertical
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Background
Street
Context
Advertising Campaign
Associated creatives
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