Simons Canada
Swim '24
Nov 2024
Simons Canada presents Swim '24, a collection campaign focused on seasonal resort wear. Captured by photographer Richard Bernardin, the imagery explores a variety of silhouettes through an editorial lens, featuring model Hannah Kleit in lush, tropical forest environments. The series leans into a warm, earthy aesthetic, utilizing natural light to highlight textures across the swimwear and accessories. With casting by Justin Robert, the campaign moves between dense, foliage-rich outdoor scenes and minimalist studio-style portraits. Each frame emphasizes clean compositions, focusing on the interplay between the vibrant botanical prints and the surrounding organic environment.
Vertical, Warm, Clean, Commercial
Natural light
Swimwear
Advertising Campaign, Lookbook
