Simons Canada: Swim '24
Brand
Date
Nov 2024
Description
Simons Canada presents the Swim '24 collection, a campaign focusing on resort-ready silhouettes and vibrant seasonal patterns. Photographed by Richard Bernardin, the imagery captures model Hannah Kleit across a series of outdoor environments, ranging from dense tropical forests to minimalist backdrops. The series leans into an editorial aesthetic, utilizing natural light to highlight the textures of the swimwear and accessories. Casting by Justin Robert anchors the project, which emphasizes a clean, warm visual narrative across each frame.
Style
Vertical, Warm, Clean, Commercial
Techniques
Natural light
Industries
Context
Advertising Campaign, Lookbook
Associated creatives
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