Self-Portrait: Back In The Office

Aug 2025

For 'Back In The Office,' Self-Portrait explores the intersection of corporate formality and contemporary design. The fashion campaign features a series of portraits and editorial shots that frame the brand’s latest collection within modern office environments, from minimalist interiors to urban architectural settings. Photographed by Georgia Devey Smith, the project centers on model Tina Koveysha, whose versatile wardrobe transitions from structured utility pieces and denim trench coats to tailored lace-trim dresses. The visual language leans into a clean, cool aesthetic, utilizing both natural light and crisp flash to emphasize sharp silhouettes, metallic textures, and refined detailing. With hair styling by Natalie Shafii, the imagery maintains a polished, cohesive look that aligns the brand's aesthetic with a sophisticated workplace narrative.

Editorial, Vertical, Clean

Office

Advertising Campaign