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·Portraits Of Apple 2025 Campaign

Apple Martin lying in grass wearing a black polka dot top holding an apple, for Self-Portrait

Apple Martin in a sequin dress holding a bow and arrow in an orchard for Self-Portrait

Model Apple Martin holding a recurve bow wearing a sequined top against an outdoor sky and hill background for Self-Portrait.

Model Apple Martin seated on a fallen log in a woodland setting wearing a white lace dress for the Self-Portrait campaign.

Model Apple Martin holding a yellow python in a forest for Self-Portrait

Apple Martin lying in grass wearing a black and white polka dot dress for Self-Portrait

Self-Portrait Portraits Of Apple 2025 Campaign 2025

About

Self-Portrait presents its 2025 campaign, Portraits Of Apple, featuring Apple Martin. Captured by photographer Ryan McGinley, the editorial series leans into natural light and earthy woodland settings to showcase the season's collection. The production features art direction by Christopher Simmonds and fashion editing and styling by Mel Ottenberg, with hair styling by Evanie Frausto, makeup by Yadim, and movement direction by Ash Rucker. The visual narrative, designed by Han Chong, integrates analogue film aesthetics with graphic overlays. Digital stickers and brand typography are layered across the frames, adding a distinctive decorative element to the clean, outdoor portraits.