Self-Portrait

Oct 2025

The Portraits Of Apple 2025 campaign for luxury fashion house Self-Portrait highlights the label’s latest collection through a series of outdoor editorial images. Photographed by Ryan McGinley, the series features Apple Martin positioned within natural woodland and orchard environments, balancing tactile fabrics like lace and sequins against rugged, earthy backdrops. The production leans into a clean, warm aesthetic, utilizing natural light to frame the subject across diverse forest settings. Art direction by Christopher Simmonds integrates branded graphic stickers and typography directly into the composition, applying a layered, contemporary sensibility to the traditional portraiture. Key creative support includes fashion editing and styling by Mel Ottenberg, with hair by Evanie Frausto, makeup by Yadim, and movement direction by Ash Rucker. The project, designed by Han Chong, maintains a consistent editorial look across the collection imagery.

Editorial, Vertical, Warm, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign