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·Self-Portrait F/W 2025 Campaign

Jisoo wearing a black sleeveless dress with floral hem details against a moody urban street background at night

Jisoo in a white lace dress with a bow standing against a blurred city street background at night for Self-Portrait

Jisoo in a black jacket and matching trousers posing on a wet urban street at night for Self-Portrait.

Jisoo posing against a moody, misty street backdrop for the Self-Portrait F/W 2025 campaign, holding a black handbag.

Jisoo standing on a wet urban street wearing a dark shiny top and blue jeans for Self-Portrait

Jisoo posing in a dark grey cardigan and lace skirt holding a black handbag for Self-Portrait F/W 2025 campaign.

Self-Portrait Self-Portrait F/W 2025 Campaign 2025

About

The Self-Portrait Fall/Winter 2025 campaign features entertainer Jisoo in an atmospheric series of portraits set against the backdrop of an urban night. Photographed by Drew Vickers, the visuals lean into a moody, cinematic aesthetic, utilizing low-key chiaroscuro lighting to highlight the intricate textures of the collection. Art direction by Christopher Simmonds frames the subject within blurred cityscapes, where neon signage and wet pavement create depth and contrast. Styling by Emilie Kareh balances the brand's signature silhouettes—ranging from lace minis to tailored jackets—with high-contrast accessories. The execution is rounded out by hair styling from Lee Seon-Yeong and makeup by Myungsun Lee, capturing a poised, editorial energy throughout the campaign.