Self-Portrait: Self-Portrait F/W 2025 Campaign

Aug 2025

The Self-Portrait Fall/Winter 2025 campaign features entertainer Jisoo in an atmospheric series of portraits set against the backdrop of an urban night. Photographed by Drew Vickers, the visuals lean into a moody, cinematic aesthetic, utilizing low-key chiaroscuro lighting to highlight the intricate textures of the collection. Art direction by Christopher Simmonds frames the subject within blurred cityscapes, where neon signage and wet pavement create depth and contrast. Styling by Emilie Kareh balances the brand's signature silhouettes—ranging from lace minis to tailored jackets—with high-contrast accessories. The execution is rounded out by hair styling from Lee Seon-Yeong and makeup by Myungsun Lee, capturing a poised, editorial energy throughout the campaign.

Vertical, Moody

Street

Advertising Campaign