Model lying on sandy beach wearing a lavender dress by the water edge

Model standing in crystal clear water wearing a white eyelet dress holding a red flower for Self-Portrait

Model wearing white polo shirt, brown shorts, and sunglasses holding a handbag outdoors at dusk

Model in a red lace dress holding a tropical flower amidst lush dark foliage for Self-Portrait.

Model wearing white ribbed knit top and holding white leather shoulder bag with brown trim against a green background

Model with short dark hair wearing a grey top and brown skirt seated in a garden holding a light blue handbag

Model with short dark hair wearing a white polo shirt holding a brown handbag outdoors at night

Model wearing dark sunglasses and an off-white denim jacket posing amidst lush tropical foliage

Self-Portrait Spring/Summer 2025 2025

About

The Spring/Summer 2025 campaign for Self-Portrait captures a distinct editorial aesthetic, framing the latest collection against a backdrop of lush tropical foliage and expansive shorelines. The series balances sun-drenched outdoor scenes with moody, low-key lighting to highlight the intricate textures of the garments, ranging from delicate lace and eyelet slip dresses to structured knitwear and accessories. Photographed by David Roemer, the project leans into a clean, cinematic visual language that emphasizes natural forms. The creative execution is supported by fashion styling from Sandy Armeni, with grooming by hair stylist Panos Papandrianos and makeup artist Georgi Sandev. The imagery features models Anja Cihoric and Jessica Strother, presenting the collection through a mix of warm, natural light and dynamic flash photography.