Self-Portrait: Spring/Summer 2025

May 2025

The Spring/Summer 2025 campaign for Self-Portrait captures a distinct editorial aesthetic, framing the latest collection against a backdrop of lush tropical foliage and expansive shorelines. The series balances sun-drenched outdoor scenes with moody, low-key lighting to highlight the intricate textures of the garments, ranging from delicate lace and eyelet slip dresses to structured knitwear and accessories. Photographed by David Roemer, the project leans into a clean, cinematic visual language that emphasizes natural forms. The creative execution is supported by fashion styling from Sandy Armeni, with grooming by hair stylist Panos Papandrianos and makeup artist Georgi Sandev. The imagery features models Anja Cihoric and Jessica Strother, presenting the collection through a mix of warm, natural light and dynamic flash photography.

Editorial, Vertical, Warm, Clean

Advertising Campaign