Self-Portrait

May 2025

Self-Portrait’s Spring/Summer 2025 campaign presents a series of editorial images that blend luxury fashion with a lush, tropical atmosphere. The collection is captured through a lens of clean, contemporary commercial aesthetics, utilizing natural light to highlight textures ranging from delicate lace and eyelet fabrics to structured leather accessories. The photography, led by David Roemer, alternates between sun-drenched outdoor settings and moody, low-key evening scenes. Featuring styling by Sandy Armeni, hair by Panos Papandrianos, and makeup by Georgi Sandev, the visuals explore a range of environments—from shallow turquoise shorelines to dense, shadowed foliage—emphasizing the versatility of the apparel in various states of motion and repose.

Editorial, Vertical, Warm, Clean

Luxury Fashion Houses

Advertising Campaign