Self-Portrait Portraits Of Kate 2025 Campaign 2025
About
The 2025 Portraits of Kate campaign for Self-Portrait features Kate Moss, who steps into dual roles as both the project's model and fashion editor and stylist. Shot by photographer Johnny Dufort with art direction by Christopher Simmonds, the series presents the collection through a raw, street-level lens.
The campaign imagery alternates between natural light and high-contrast flash, channeling a candid, paparazzi-inspired aesthetic. The visuals are punctuated by clean compositions and editorial framing, capturing Moss in diverse urban settings that highlight the collection's utility-focused and structured silhouettes.