Saks: 2022 Q2 Pre-Fall :30
Brand
Date
May 2023
Description
Saks presents its 2022 Q2 Pre-Fall commercial, a 30-second spot exploring the intersection of modern urban life and retail convenience. The film follows a protagonist navigating city streets, seamlessly integrating digital shopping notifications with the tactile experience of luxury fashion. Produced by Golden Projects, the live-action piece showcases a seasonal wardrobe featuring patterned coats and silver heeled mules. Captured with cinematic framing and natural light, the campaign highlights the brand's focus on contemporary style within a metropolitan environment.
Style
Vertical, Commercial, Cinematic
Techniques
Natural light
Industries
Color
Jet Black
Crimson
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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