Saks presents its 2022 Q2 Pre-Fall commercial, a 30-second spot exploring the intersection of modern urban life and retail convenience. The film follows a protagonist navigating city streets, seamlessly integrating digital shopping notifications with the tactile experience of luxury fashion.
Produced by Golden Projects, the live-action piece showcases a seasonal wardrobe featuring patterned coats and silver heeled mules. Captured with cinematic framing and natural light, the campaign highlights the brand's focus on contemporary style within a metropolitan environment.
