Saks

Oct 2024

Saks brings a tactile, sophisticated edge to the festive season with their Holiday 24 campaign. Photographed by Dan Li, the imagery oscillates between intimate, monochromatic studio portraits and lively, high-energy gatherings, emphasizing a rich palette of deep emeralds, vibrant reds, and metallic accents. The series features a diverse cast including Tyson Beckford, Chinchin Hsu, Fernanda Ly, Mahany Pery, Malaika Holmén, Pyper America Smith, Richard Biedul, and TJ Moore. Through a mix of commercial studio setups and evocative, moody editorial vignettes, the campaign highlights the intricate textures of winter tailoring, sequin-heavy evening wear, and high-end accessories. Techniques like chiaroscuro lighting and the use of analogue film contribute to a polished, celebratory aesthetic that feels both classic and contemporary.

Vertical, Editorial, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign