Saks: 2021 Q2 Pre Fall: 30
Brand
Date
May 2023
Description
Saks presents its 2021 Q2 Pre-Fall campaign, a commercial look into the seasonal transition of luxury fashion. Captured in a sun-drenched, meticulously furnished apartment, the film focuses on the ritual of preparation, moving through vignettes of high-end styling. The production, handled by Golden Projects, utilises live-action techniques and warm, cinematic lighting to highlight textures across footwear, jewellery, and seasonal ready-to-wear garments. The narrative leans into an atmospheric, clean aesthetic that prioritises the tactility of the collection within a sophisticated residential setting.
Style
Horizontal, Commercial, Warm, Clean
Industries
Background
Living Room
Context
Advertising Campaign
Associated creatives
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