Saks presents its 2021 Q2 Pre-Fall campaign, a commercial look into the seasonal transition of luxury fashion. Captured in a sun-drenched, meticulously furnished apartment, the film focuses on the ritual of preparation, moving through vignettes of high-end styling.
The production, handled by Golden Projects, utilises live-action techniques and warm, cinematic lighting to highlight textures across footwear, jewellery, and seasonal ready-to-wear garments. The narrative leans into an atmospheric, clean aesthetic that prioritises the tactility of the collection within a sophisticated residential setting.
