Saks: 2021 Q3 Fall
Brand
Date
May 2023
Description
Saks presents its 2021 Q3 Fall campaign, a high-fashion showcase featuring a diverse ensemble cast across a series of urban and interior environments. The production navigates through city streetscapes and intimate, warmly lit spaces, emphasizing the tactile qualities of layered textures and footwear. With production by Golden Projects, the work utilizes live-action techniques and directional lighting to maintain a cinematic aesthetic. The sequence focuses on the movement and styling of the seasonal collection, leaning into natural light and rapid cuts to define its visual rhythm.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Background
Street
Context
Advertising Campaign
Associated creatives
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