Saks presents My New Theory, a fashion-focused commercial spot that explores the intersection of personal style and the convenience of mobile shopping. The film follows a central character through a series of vignettes, moving from relaxed, intimate interiors to outdoor sequences that emphasize a lifestyle-oriented approach to retail.
Produced by Golden Projects, the work utilizes natural light and a clean visual aesthetic to draw attention to apparel textures. The sequence balances portraiture with active, lifestyle-driven framing, anchored by a warm color palette that maintains a consistent tone throughout the film.
