Saks: Saks SP24 Fashion Campaign

Feb 2024

The Saks SP24 fashion campaign presents an expansive vision of seasonal tailoring and resort-ready leisure. Shot across a series of sun-drenched domestic and urban settings, the imagery leans into a clean, editorial aesthetic that balances the architectural precision of tailored menswear and gowns against the relaxed, textured backdrop of modern garden patios and classic car interiors. Photographers Erika Long and Sam Nixon anchor the visuals in warm, natural light, utilizing golden hour tones to accentuate the tactile qualities of satin, tweed, and metallic fabrics. Throughout the campaign, the styling—ranging from eclectic oversized blazers to structured evening wear—is punctuated by deliberate, polished details like silver jewellery and vintage accents. The ensemble cast, including Sara Sampaio, Axel Hermann, and Diana Achan, populates a world defined by its breezy, candid sense of ease, with makeup artistry by Jezz Hill maintaining a consistent, refined polish across every look.