Saks

Feb 2024

The Saks Spring 2024 fashion campaign captures a relaxed yet refined resort aesthetic, blending tailored menswear and feminine evening wear against sun-drenched architectural backdrops. Shot by photographers Erika Long and Sam Nixon, the imagery channels a sense of effortless leisure through diverse vignettes, from rooftop terrace gatherings at golden hour to quiet moments of play by a poolside. Styling remains at the forefront, juxtaposing sharp sartorial pieces—such as navy double-breasted blazers and tweed skirt suits—with playful prints and high-shine metallic gowns. Makeup artist Jezz Hill provides a consistent, clean finish across the series, ensuring the focus remains on the tactile qualities of the apparel. Utilizing natural light throughout, the campaign leverages warm shadows and shallow depth of field to highlight the intricate textures of both the garments and the suburban, residential settings. Featuring models Sara Sampaio, Axel Hermann, Diana Achan, Yoonmi Sun, and Yuliya Kim, the campaign navigates between commercial polish and candid, lifestyle-oriented storytelling. The result is a cohesive, warm visual narrative that leans into the seasonal shift with an editorial sensibility.