Saks: Fall 2022 (Director Cut)
Brand
Date
May 2023
Description
Saks presents its Fall 2022 Director Cut, a high-energy campaign focused on luxury fashion and seasonal wardrobe layering. The project captures a diverse cast of models across both vibrant studio environments and natural outdoor settings, highlighting contemporary outerwear and accessories. Produced by Golden Projects, the film utilizes a live-action technique to transition between group choreography, unboxing, and portraiture. The aesthetic relies on warm, saturated color grading and vertical framing to maintain a fast-paced visual rhythm throughout the production.
Style
Vertical, Commercial, Warm
Industries
Background
Living Room
Context
Advertising Campaign
Associated creatives
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