Planters: Flavor Harmony :90

Jul 2024

Planters presents 'Flavor Harmony :90,' a commercial campaign exploring the combinations of flavors and textures within its nut mix range. The project features a series of vignettes showing diverse individuals snacking across distinct environments, ranging from an evening living room setting to sun-drenched outdoor locations like a park bench and poolside resort. Executed through a live-action technique, the film utilizes a combination of warm, intimate indoor lighting and high-key daylight to frame the subjects. BBDO MW handled the agency and creative direction, with production facilitated by Biscuit Filmworks and OPC TV. Post-production and sound design were completed by a collective team including Cabin Edit, Squeak E. Clean Studios, Royal Muster, Parliament, and The Mill US.

Horizontal, Commercial

TVC / TV Commercial