Planters: Ahh, Nuts - Lure
Brand
Date
Jan 2024
Description
The 'Ahh, Nuts - Lure' campaign for Planters features a live-action commercial set in a serene, lakeside environment. The narrative focuses on two men in an outdoor setting, positioning the product within a natural, daytime landscape. Developed by agency BBDO MW with production by Dummy, the spot centers on a straightforward interaction involving the brand’s peanuts. The edit, managed by Arcade Edit, maintains a clean aesthetic, supported by post-production and visual effects from The Mill US and Company 3 LA.
Style
Horizontal, Commercial, Clean
Industries
Background
Lake
Context
TVC / TV Commercial
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