Planters presents a narrative-driven commercial for the Super Bowl titled Perfume. Created by production house Hungryman, the spot follows a comedic arc centered on a character navigating various public settings, including city buses and elevators, while engaging with bystanders.
The project leans into a minimalist aesthetic, utilizing a soft color palette of pinks, blues, and neutral tones. Through live-action technique and a humorous lens, the commercial bridges everyday social interactions with the reveal of the Planters product.
