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Planters

Ahh, Nuts - ATM
Date

Jan 2024

Description

Planters' 'Ahh, Nuts - ATM' is a comedic commercial spot that highlights the brand's product through a lighthearted interaction at a drive-up automated terminal. The narrative follows a driver who encounters an unexpected presence on the ATM screen, leading to a direct encounter with a man showcasing the brand. The project was brought to life by agency BBDO MW in partnership with production house Dummy. The execution relies on live-action techniques and natural lighting to ground the scenario in a recognizable setting, maintaining a focused, humorous tone throughout the campaign.

Style

Horizontal, Commercial

Industries

CPG / Packaged Food

Background

Service Station

Context

TVC / TV Commercial

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