Planters
Ahh, Nuts - ATM
Brand
ProjectAhh, Nuts - ATM
Date
Jan 2024
Description
Planters' 'Ahh, Nuts - ATM' is a comedic commercial spot that highlights the brand's product through a lighthearted interaction at a drive-up automated terminal. The narrative follows a driver who encounters an unexpected presence on the ATM screen, leading to a direct encounter with a man showcasing the brand. The project was brought to life by agency BBDO MW in partnership with production house Dummy. The execution relies on live-action techniques and natural lighting to ground the scenario in a recognizable setting, maintaining a focused, humorous tone throughout the campaign.
Style
Horizontal, Commercial
Industries
CPG / Packaged Food
Background
Service Station
Context
TVC / TV Commercial
Associated creatives
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