Mavi
Featured Mavi projects
This week's top Mavi projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Mavi · Mavi Back To School 2024
The Mavi Back To School 2024 campaign presents a curated take on collegiate-inspired fashion, blending academic aesthetics with the brand's core denim heritage. Photographed by Mert Terliksiz, the project leans into a nostalgic, scholarly atmosphere, utilizing libraries and classical stone architecture to frame the collection. The imagery features models Clément Laguardia and Mathilde Henning in a series of editorial and commercial portraits that emphasize clean lines and layered styling. The execution relies on soft natural light and warm tones, effectively highlighting the texture of knits, leather bomber jackets, and pinstripe sets. Hair styling by Huseyin Altun and makeup by Elcin Mutlu complete the refined, relaxed look, capturing a polished approach to the autumn season.
Project Mavi · Mavi Back To City '24
Mavi returns to the urban landscape with the Back To City '24 fashion campaign. Photographed by Mert Terliksiz, the project leans into candid street style photography to highlight the brand's latest denim silhouettes and tailored layers. Featuring models Camille Hurel and Justin Eric Martin, the campaign captures a series of outdoor moments set against architectural city backdrops. The execution utilizes natural light and a warm color grade, with several images featuring an analogue film aesthetic that emphasizes garment texture and clean tailoring. Hair styling for the project was provided by Huseyin Altun.
Project Mavi · FW25 Campaign
The Mavi FW25 campaign leans into a clean, minimalist aesthetic to spotlight the brand's seasonal denim collection. Photographed by Heather Hazzan with creative direction by Hillary Comstock, the work presents a series of studio portraits that emphasize garment construction and fabric texture through precise, even lighting. Featuring models Maya Stepper and Simon Nessman, the campaign adopts a straightforward commercial approach, utilizing neutral grey and white backgrounds to maintain focus on the apparel. The production incorporates both editorial and commercial techniques, including monochrome film photography and soft natural light, to highlight the fits and washes of the denim. Rounding out the production team are hair stylist Junya Nakashima and makeup artist Chiho Omae, who contribute to the polished, casual styling defining the collection's look.
Project Mavi · Mavi SS '25 Maviterranean
The Mavi SS '25 Maviterranean campaign leans into an effortless coastal aesthetic, capturing the spirit of summer through a series of sun-drenched, editorial scenes. Photographed by Mert Terliksiz, the visuals transport viewers to a Mediterranean landscape defined by traditional stone architecture, lush green gardens, and open waters. The collection highlights lightweight seasonal staples, including linen tailoring, graphic t-shirts, and relaxed denim, modeled by Clément Laguardia, Mathilde Henning, and Vera Van Erp. The imagery relies on natural light to emphasize a clean, warm palette that reflects the tranquil environment of the shoot. Creative production for the campaign was supported by hair stylist Huseyin Altun and makeup artist Elcin Mutlu, who contributed to the polished yet authentic feel of the outdoor lifestyle portraits.
Project Mavi · Spring 2025
Mavi’s Spring 2025 campaign presents a versatile collection of denim and layered essentials, captured through a clean editorial lens. Creative director Hillary Comstock frames the collection against a mix of urban streetscapes and minimalist studio settings, utilizing consistent natural light to emphasize the textures of the apparel. Photographer Thomas Slack balances the production between lifestyle-driven imagery in historic city centers and structured portraits against neutral backdrops. Models Daphne Groeneveld and Matthew Bell feature throughout the series, styled by Dianna Lunt in a range of casual looks that include wide-leg denim, utility jackets, and classic knitwear. Hair stylist Kiyonori Sudo and makeup artist Linda Gradin complete the aesthetic with an understated, natural finish.
Project Mavi · Summer 2025
Mavi’s Summer 2025 campaign explores a relaxed, coastal aesthetic through a series of lifestyle and editorial portraits. Photographed by Terence Connors with creative direction by Hillary Comstock, the collection leans into natural, sun-drenched environments to showcase the season's denim and linen pieces. Featuring model Zippora Seven, the imagery utilizes analogue film techniques and warm golden hour light to create a consistent, organic palette. The project moves between intimate domestic interiors and expansive outdoor settings, emphasizing textured wood, sandy beaches, and coastal hillsides to highlight the collection's effortless movement.
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