Mavi
Featured Mavi projects
This week's top Mavi projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Mavi · Mavi Back To School 2024
The Mavi Back To School 2024 campaign presents a curated take on collegiate-inspired fashion, blending academic aesthetics with the brand's core denim heritage. Photographed by Mert Terliksiz, the project leans into a nostalgic, scholarly atmosphere, utilizing libraries and classical stone architecture to frame the collection. The imagery features models Clément Laguardia and Mathilde Henning in a series of editorial and commercial portraits that emphasize clean lines and layered styling. The execution relies on soft natural light and warm tones, effectively highlighting the texture of knits, leather bomber jackets, and pinstripe sets. Hair styling by Huseyin Altun and makeup by Elcin Mutlu complete the refined, relaxed look, capturing a polished approach to the autumn season.
Project Mavi · Mavi Back To City '24
Mavi returns to the urban landscape with the Back To City '24 fashion campaign. Photographed by Mert Terliksiz, the project leans into candid street style photography to highlight the brand's latest denim silhouettes and tailored layers. Featuring models Camille Hurel and Justin Eric Martin, the campaign captures a series of outdoor moments set against architectural city backdrops. The execution utilizes natural light and a warm color grade, with several images featuring an analogue film aesthetic that emphasizes garment texture and clean tailoring. Hair styling for the project was provided by Huseyin Altun.
Project Mavi · FW25 Campaign
The Mavi FW25 campaign leans into a clean, minimalist aesthetic to spotlight the brand's seasonal denim collection. Photographed by Heather Hazzan with creative direction by Hillary Comstock, the work presents a series of studio portraits that emphasize garment construction and fabric texture through precise, even lighting. Featuring models Maya Stepper and Simon Nessman, the campaign adopts a straightforward commercial approach, utilizing neutral grey and white backgrounds to maintain focus on the apparel. The production incorporates both editorial and commercial techniques, including monochrome film photography and soft natural light, to highlight the fits and washes of the denim. Rounding out the production team are hair stylist Junya Nakashima and makeup artist Chiho Omae, who contribute to the polished, casual styling defining the collection's look.
Project Mavi · Mavi SS '25 Maviterranean
The Mavi SS '25 Maviterranean campaign leans into an effortless coastal aesthetic, capturing the spirit of summer through a series of sun-drenched, editorial scenes. Photographed by Mert Terliksiz, the visuals transport viewers to a Mediterranean landscape defined by traditional stone architecture, lush green gardens, and open waters. The collection highlights lightweight seasonal staples, including linen tailoring, graphic t-shirts, and relaxed denim, modeled by Clément Laguardia, Mathilde Henning, and Vera Van Erp. The imagery relies on natural light to emphasize a clean, warm palette that reflects the tranquil environment of the shoot. Creative production for the campaign was supported by hair stylist Huseyin Altun and makeup artist Elcin Mutlu, who contributed to the polished yet authentic feel of the outdoor lifestyle portraits.
Project Mavi · Spring 2025
Mavi’s Spring 2025 campaign presents a versatile collection of denim and layered essentials, captured through a clean editorial lens. Creative director Hillary Comstock frames the collection against a mix of urban streetscapes and minimalist studio settings, utilizing consistent natural light to emphasize the textures of the apparel. Photographer Thomas Slack balances the production between lifestyle-driven imagery in historic city centers and structured portraits against neutral backdrops. Models Daphne Groeneveld and Matthew Bell feature throughout the series, styled by Dianna Lunt in a range of casual looks that include wide-leg denim, utility jackets, and classic knitwear. Hair stylist Kiyonori Sudo and makeup artist Linda Gradin complete the aesthetic with an understated, natural finish.
Project Mavi · Summer 2025
Mavi’s Summer 2025 campaign explores a relaxed, coastal aesthetic through a series of lifestyle and editorial portraits. Photographed by Terence Connors with creative direction by Hillary Comstock, the collection leans into natural, sun-drenched environments to showcase the season's denim and linen pieces. Featuring model Zippora Seven, the imagery utilizes analogue film techniques and warm golden hour light to create a consistent, organic palette. The project moves between intimate domestic interiors and expansive outdoor settings, emphasizing textured wood, sandy beaches, and coastal hillsides to highlight the collection's effortless movement.
Project Mavi · Fall Denim Editorial
Mavi returns to its roots with a Fall Denim Editorial that perfectly captures the intersection of effortless comfort and urban vitality. By leaning into an authentic lifestyle aesthetic, the campaign eschews high-concept artifice in favor of genuine, candid human connection. Photographer Matthew Sprout expertly utilizes natural light to emphasize the rich textures of the denim, whether in the quiet, contemplative moments of a subject reading in a soft-lit interior or the energetic, high-speed freeze action of a model navigating city streets. The editorial strategy feels both grounded and aspirational, showcasing a diverse cast including models Anisa Brown, Eduarda Bretas, Lottie Aaron, and Mitch Cochran in settings that blur the line between a curated studio space and the lived-in reality of an urban environment. With the essential contribution of hair stylist Jerome Cultrera and makeup artist Mariko Arai, the styling remains intentionally understated, allowing the versatile denim pieces to take center stage. Through the sophisticated use of live-action techniques and soft light, the project reads as a cohesive narrative on contemporary youth culture, transforming everyday moments into a compelling fashion statement. This visual journey successfully positions the brand as a staple for the modern wardrobe, celebrating the beauty found in movement, laughter, and the quiet rhythm of city life.
Project Mavi · Mavi Women's Summer 2026
The Mavi Women's Summer 2026 campaign captures an evocative, sun-drenched narrative that channels the effortless spirit of a Mediterranean getaway. Through the lens of photographer Ryan Brabazon, the imagery eschews traditional polished studio setups in favor of a raw, authentic lifestyle aesthetic that celebrates the tactile quality of denim and lightweight summer staples. Starring Constanze Saemann, the campaign leans into an editorial minimalism that feels both spontaneous and cinematic. By utilizing techniques such as 35mm film and medium format capture, the project embraces a vintage film grain that grounds the high-fashion editorial in a sense of nostalgic reality. The collection is presented across diverse, rugged outdoor backdrops, from wind-swept coastal roads and stone quays to intimate, light-filled interiors, each frame bathed in warm, natural light. This visual approach elevates the seasonal wardrobe, allowing the textured fabrics and relaxed silhouettes to resonate against weathered stucco walls and lush, coastal landscapes. The intentional use of shallow depth of field and soft bokeh highlights the humanity of the subject, creating an intimate connection with the viewer. Ultimately, this fashion project succeeds by balancing commercial accessibility with an artistic commitment to medium format photography, resulting in a cohesive, transportive narrative that defines the modern, nomadic luxury of the Mavi brand identity.
Project Mavi · Mavi Mens Summer 26
The Mavi Mens Summer 26 campaign captures the effortless essence of modern masculinity through a refined, minimalist lens. Photographed by Hayden Worsfold, this fashion editorial and commercial series leans into a sun-drenched, beach-inspired aesthetic that feels both timeless and grounded. With styling by Julianna Alabado, the collection focuses on elevated basics, utilizing a neutral palette of creams, light blues, and classic denim that highlights the tactile quality of linen and woven fabrics. The imagery oscillates between high-key studio portraits and relaxed lifestyle setups, with Riad Azar providing subtle hair styling that emphasizes the model's natural texture. Paul Hupfer anchors the campaign as the lead model, moving through a variety of settings—from stark, geometric studio backdrops to rustic outdoor environments—with a sense of calm confidence. By blending natural light with crisp, cinematic compositions, the project creates a visual narrative that is at once understated and sophisticated. The use of high-key lighting techniques and sharp, monochromatic black and white photography allows for a clean focus on the silhouettes and garment details. Ultimately, this work serves as a masterclass in editorial minimalism, positioning Mavi as a brand that understands the balance between casual summer ease and a professional, polished appearance for the contemporary man.
Project Mavi · Mavi Mens Summer '26
The Mavi Mens Summer '26 campaign gracefully balances the effortless energy of coastal living with the refined precision of luxury fashion. Captured by photographer Hayden Worsfold and styled by fashion editor Julianna Alabado, the series functions as both a commercial lookbook and a visual narrative of modern masculinity. Across a collection of striking black and white portraits and vibrant lifestyle shots, model Paul Hupfer embodies a relaxed yet polished aesthetic that leans into editorial minimalism. The project utilizes a sophisticated interplay of natural light and studio strobe techniques, creating high-contrast compositions that draw significant attention to the premium textures of linen, fine-gauge knitwear, and classic denim. Hair stylist Riad Azar ensures the grooming remains sharp and contemporary, perfectly complementing the campaign's clean, minimalist focus. Whether the subject is framed against a stark, textured white wall or captured alongside a vintage surfboard in a sun-drenched setting, the imagery feels cohesive and timeless. Through the expert lens of the creative team, the work eschews trend-chasing in favor of a raw, classic sensibility. By layering functional separates with careful attention to silhouette, the campaign effectively articulates a vision of summer style that is both accessible and aspirational, establishing a compelling visual identity for the upcoming season that resonates with ease and understated luxury.
Project Mavi · Mavi Fall 2025 Editorial
The Mavi Fall 2025 editorial presents a series of lifestyle-focused fashion portraits captured across urban street settings. The collection leverages natural light to emphasize the textures of seasonal denim, utility outerwear, and layered knitwear, maintaining a consistent earthy and polished aesthetic throughout the series. Photographer Hayden Worsfold worked alongside art director Hillary Comstock to frame the models against historical city architecture and cobblestone streets. Fashion stylist Julianna Alabado curated a wardrobe of classic silhouettes, from trench coats to double-denim ensembles, with grooming details provided by hair stylist Kiyonori Sudo and makeup artist Mariko Arai. The project features models Mia Speicher and Mitch Cochran.
Project Mavi · FW25 Lookbook
The Mavi FW25 lookbook presents a contemporary collection of denim and everyday apparel through a minimalist lens. Captured in a studio setting, the imagery focuses on clean silhouettes and the tactile quality of dark indigo washes, ribbed textures, and layered knitwear. Photographer Hayden Worsfold and art director Hillary Comstock utilize soft, directional lighting to maintain a polished, editorial aesthetic across both menswear and womenswear. The production features models Anthi Fakidari and Niyo Malik, with hair styling by Kiyonori Sudo and makeup by Chiho Omae, emphasizing a refined, commercial approach to casual fashion.
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