Mavi: Mavi SS '25 Maviterranean

Jun 2025

The Mavi SS '25 Maviterranean campaign leans into an effortless coastal aesthetic, capturing the spirit of summer through a series of sun-drenched, editorial scenes. Photographed by Mert Terliksiz, the visuals transport viewers to a Mediterranean landscape defined by traditional stone architecture, lush green gardens, and open waters. The collection highlights lightweight seasonal staples, including linen tailoring, graphic t-shirts, and relaxed denim, modeled by Clément Laguardia, Mathilde Henning, and Vera Van Erp. The imagery relies on natural light to emphasize a clean, warm palette that reflects the tranquil environment of the shoot. Creative production for the campaign was supported by hair stylist Huseyin Altun and makeup artist Elcin Mutlu, who contributed to the polished yet authentic feel of the outdoor lifestyle portraits.

Editorial, Vertical, Warm

Natural light

Advertising Campaign