Mavi

Jun 2025

Mavi captures the essence of the season with its SS '25 Maviterranean campaign, an expansive editorial series that leans into the relaxed allure of coastal living. Photographed by Mert Terliksiz, the visuals feature models Clément Laguardia, Mathilde Henning, and Vera Van Erp moving through sun-drenched stone terraces, lush gardens, and open waters. The collection is defined by its lightweight linen tailoring and casual staples, presented in an aesthetic that favors natural light and warm, earthy tones. Technical execution across the series utilizes a clean, lifestyle-focused approach, with occasional analogue film textures lending depth to the seaside scenes. The project benefits from the detailed grooming of hair stylist Huseyin Altun and makeup artist Elcin Mutlu, whose work emphasizes a natural, effortless polish. By setting the apparel against traditional architecture and Mediterranean landscapes, the campaign creates a cohesive narrative of summer ease.

Editorial, Vertical, Warm

Natural light

High Street Fashion

Advertising Campaign