The Mavi FW25 campaign leans into a clean, minimalist aesthetic to spotlight the brand's seasonal denim collection. Photographed by Heather Hazzan with creative direction by Hillary Comstock, the work presents a series of studio portraits that emphasize garment construction and fabric texture through precise, even lighting.
Featuring models Maya Stepper and Simon Nessman, the campaign adopts a straightforward commercial approach, utilizing neutral grey and white backgrounds to maintain focus on the apparel. The production incorporates both editorial and commercial techniques, including monochrome film photography and soft natural light, to highlight the fits and washes of the denim.
Rounding out the production team are hair stylist Junya Nakashima and makeup artist Chiho Omae, who contribute to the polished, casual styling defining the collection's look.
