Mavi
FW25 Campaign
Sep 2025
Mavi returns to core denim staples for its FW25 campaign, focusing on the texture and construction of its seasonal apparel. Photographed by Heather Hazzan and led by creative director Hillary Comstock, the series employs a minimalist studio aesthetic to highlight classic denim-on-denim silhouettes. The campaign utilizes a mix of commercial and editorial portraiture, featuring models Maya Stepper and Simon Nessman. The imagery prioritizes clean lighting and neutral backgrounds, ranging from high-contrast monochrome shots to detailed views of garment craftsmanship. Supporting the visual narrative, Junya Nakashima provided hair styling and Chiho Omae led makeup artistry to complete the polished, casual look.
Vertical, Commercial, Clean
High Street Fashion
Grey Seamless
Advertising Campaign
