Mavi: Mavi Back To City '24
Brand
Date
Aug 2024
Description
Mavi returns to the urban landscape with the Back To City '24 fashion campaign. Photographed by Mert Terliksiz, the project leans into candid street style photography to highlight the brand's latest denim silhouettes and tailored layers. Featuring models Camille Hurel and Justin Eric Martin, the campaign captures a series of outdoor moments set against architectural city backdrops. The execution utilizes natural light and a warm color grade, with several images featuring an analogue film aesthetic that emphasizes garment texture and clean tailoring. Hair styling for the project was provided by Huseyin Altun.
Style
Editorial, Vertical, Clean, Warm
Techniques
Natural light
Industries
Color
Jet Black
Denim
Background
Street
Context
Advertising Campaign
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