Mavi

Aug 2024

The Mavi Back To City '24 campaign presents a series of fashion editorial images that explore contemporary street style. Shot on location against urban architecture and sun-drenched city facades, the imagery highlights the versatility of the brand's latest denim silhouettes and tailored layers. Photographer Mert Terliksiz captures the collection using an editorial approach that relies on soft and hard natural light to define textures and garment shapes. With hair styling by Huseyin Altun, the campaign features models Camille Hurel and Justin Eric Martin in candid, movement-driven scenes. The project leans into a warm color palette, incorporating analogue film techniques and clean composition to emphasize a polished, everyday aesthetic.

Editorial, Vertical, Clean, Warm

Natural light

High Street Fashion

Street

Advertising Campaign