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Mavi: Spring 2025

Brand
Mavi
Date

Mar 2025

Description

Mavi’s Spring 2025 campaign presents a versatile collection of denim and layered essentials, captured through a clean editorial lens. Creative director Hillary Comstock frames the collection against a mix of urban streetscapes and minimalist studio settings, utilizing consistent natural light to emphasize the textures of the apparel. Photographer Thomas Slack balances the production between lifestyle-driven imagery in historic city centers and structured portraits against neutral backdrops. Models Daphne Groeneveld and Matthew Bell feature throughout the series, styled by Dianna Lunt in a range of casual looks that include wide-leg denim, utility jackets, and classic knitwear. Hair stylist Kiyonori Sudo and makeup artist Linda Gradin complete the aesthetic with an understated, natural finish.

Style

Vertical, Warm, Clean, Editorial

Techniques

Natural light

Industries
High Street Fashion
Color
Denim
Background

White Seamless

Context

Advertising Campaign

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