Mavi’s Spring 2025 campaign presents a versatile collection of denim and layered essentials, captured through a clean editorial lens. Creative director Hillary Comstock frames the collection against a mix of urban streetscapes and minimalist studio settings, utilizing consistent natural light to emphasize the textures of the apparel.
Photographer Thomas Slack balances the production between lifestyle-driven imagery in historic city centers and structured portraits against neutral backdrops. Models Daphne Groeneveld and Matthew Bell feature throughout the series, styled by Dianna Lunt in a range of casual looks that include wide-leg denim, utility jackets, and classic knitwear. Hair stylist Kiyonori Sudo and makeup artist Linda Gradin complete the aesthetic with an understated, natural finish.
