Mavi

Mar 2025

Mavi’s Spring 2025 campaign explores a blend of urban lifestyle and minimalist studio portraiture. The fashion collection, characterized by its emphasis on classic denim textures and layered casual silhouettes, is presented across a series of sun-drenched street scenes and clean, neutral-toned interior settings. The project features creative direction by Hillary Comstock and photography by Thomas Slack. The visual execution leans into a warm, natural light aesthetic, capturing models Daphne Groeneveld and Matthew Bell in settings ranging from historic city intersections to intimate, light-filled rooms. Editorial styling by Dianna Lunt highlights the versatility of the denim range, with hair by Kiyonori Sudo and makeup by Linda Gradin providing an understated, polished finish to the commercial portraits.

Vertical, Warm, Clean, Editorial

Natural light

High Street Fashion

White Seamless

Advertising Campaign