Mavi: Summer 2025
Brand
Date
May 2025
Description
Mavi’s Summer 2025 campaign explores a relaxed, coastal aesthetic through a series of lifestyle and editorial portraits. Photographed by Terence Connors with creative direction by Hillary Comstock, the collection leans into natural, sun-drenched environments to showcase the season's denim and linen pieces. Featuring model Zippora Seven, the imagery utilizes analogue film techniques and warm golden hour light to create a consistent, organic palette. The project moves between intimate domestic interiors and expansive outdoor settings, emphasizing textured wood, sandy beaches, and coastal hillsides to highlight the collection's effortless movement.
Style
Lifestyle, Warm, Golden Hour, Vertical
Techniques
Natural light
Industries
Color
Pure White
Context
Advertising Campaign
Associated creatives
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