Mavi
Summer 2025
Brand
ProjectSummer 2025
Date
May 2025
Description
Mavi presents its Summer 2025 campaign, a fashion-forward lookbook set against serene coastal landscapes. With creative direction by Hillary Comstock and photography by Terence Connors, the project leans into natural textures and light to define the season’s aesthetic. Featuring model Zippora Seven, the imagery captures a relaxed, domestic, and outdoor mood. The campaign utilizes analogue film and golden hour lighting to emphasize effortless movement and organic silhouettes across the collection, bridging lifestyle portraiture with editorial fashion styling.
Style
Lifestyle, Warm, Golden Hour, Vertical
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White
Context
Advertising Campaign
Associated creatives
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