Mavi’s Summer 2025 campaign explores a relaxed, coastal aesthetic through a series of lifestyle and editorial portraits. Photographed by Terence Connors with creative direction by Hillary Comstock, the collection leans into natural, sun-drenched environments to showcase the season's denim and linen pieces.
Featuring model Zippora Seven, the imagery utilizes analogue film techniques and warm golden hour light to create a consistent, organic palette. The project moves between intimate domestic interiors and expansive outdoor settings, emphasizing textured wood, sandy beaches, and coastal hillsides to highlight the collection's effortless movement.
