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A man and a woman posing together against a plain grey studio background for Mavi Winter campaign.
Model with dark curly hair wearing a pale ribbed turtleneck sweater and blue jeans against a grey backdrop
Close-up of a woman with long curly hair wearing a pale mint ribbed knit sweater holding her collar against a plain studio background.
A woman poses in a plush high-collar off-white fleece jacket, black flare pants, and brown pointed heels on a grey studio backdrop.
Close-up portrait of a woman with dark curly hair pulling up the high collar of a white plush fleece jacket against a studio background.
Young man in a striped sweater sitting on a modern chrome chair against wood-paneled walls.
Woman with long dark curly hair wearing a dark cardigan, white turtleneck, and blue jeans, posing near a chrome chair.
A man and a woman posing together against a plain grey studio background for Mavi Winter campaign.
Model with dark curly hair wearing a pale ribbed turtleneck sweater and blue jeans against a grey backdrop
Close-up of a woman with long curly hair wearing a pale mint ribbed knit sweater holding her collar against a plain studio background.

Mavi Mavi Winter 2025

About

The Mavi Winter campaign presents a series of studio-based portraits showcasing seasonal high street fashion. Across both womenswear and menswear, the project emphasizes layering and texture, featuring knitwear, fleece, and denim apparel styled against minimalist neutral backdrops and warm wood-paneled walls. Photographed by Taylor Rainbolt with creative direction by Hillary Comstock, the work employs soft, diffused lighting and a clean aesthetic to highlight the material quality of the garments. Supporting the visual execution are hair stylist Junya Nakashima and makeup artist Linda Gradin, who contribute to the editorial and commercial focus of the campaign.

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