Mavi: Mavi Winter
Brand
Date
Nov 2025
Description
The Mavi Winter campaign presents a series of studio-based portraits showcasing seasonal high street fashion. Across both womenswear and menswear, the project emphasizes layering and texture, featuring knitwear, fleece, and denim apparel styled against minimalist neutral backdrops and warm wood-paneled walls. Photographed by Taylor Rainbolt with creative direction by Hillary Comstock, the work employs soft, diffused lighting and a clean aesthetic to highlight the material quality of the garments. Supporting the visual execution are hair stylist Junya Nakashima and makeup artist Linda Gradin, who contribute to the editorial and commercial focus of the campaign.
Style
Vertical, Clean, Commercial
Techniques
Soft Light
Industries
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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