Mavi

Nov 2025

Mavi presents its Winter campaign, a series of portraits highlighting cold-weather knitwear and layering. The project features a mix of studio portraits and lifestyle-leaning imagery, emphasizing the tactile qualities of ribbed sweaters, plush fleece, and denim. Photographed by Taylor Rainbolt with creative direction from Hillary Comstock, the campaign utilizes a clean, minimalist aesthetic to keep the focus on apparel textures. The work is characterized by soft light and a neutral palette, with hair styling by Junya Nakashima and makeup by Linda Gradin contributing to a polished, editorial finish. The imagery maintains a consistent look through careful use of natural light and studio compositions.

Vertical, Clean, Commercial

Soft Light

High Street Fashion

Grey Seamless

Advertising Campaign