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Mavi: Mavi Winter

Brand
Date

Nov 2025

Description

The Mavi Winter campaign presents a series of studio-based portraits showcasing seasonal high street fashion. Across both womenswear and menswear, the project emphasizes layering and texture, featuring knitwear, fleece, and denim apparel styled against minimalist neutral backdrops and warm wood-paneled walls. Photographed by Taylor Rainbolt with creative direction by Hillary Comstock, the work employs soft, diffused lighting and a clean aesthetic to highlight the material quality of the garments. Supporting the visual execution are hair stylist Junya Nakashima and makeup artist Linda Gradin, who contribute to the editorial and commercial focus of the campaign.

Style

Vertical, Clean, Commercial

Techniques

Soft Light

Background

Grey Seamless

Context

Advertising Campaign

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