Mavi presents its latest holiday fashion campaign, featuring a seasonal collection defined by tactile knitwear and denim essentials. The series leans into a minimalist aesthetic, utilizing clean, neutral studio backdrops to highlight the plush textures of ribbed sweaters, fleece outerwear, and denim detailing.
Photographer Taylor Rainbolt captures the apparel through soft, diffused lighting, balancing both commercial portraits and editorial compositions. With creative direction by Hillary Comstock, the campaign features layered styling, including wool knits and classic silhouettes, set against both seamless grey surfaces and warm wood-paneled interiors. The project utilizes techniques such as tactile close-ups and minimalist framing to emphasize the collection's natural textures.
