Mavi
Mavi Holiday
Brand
ProjectMavi Holiday
Date
Nov 2025
Description
Mavi presents its seasonal collection through a high street fashion campaign that leans into clean, minimalist aesthetics. The imagery balances commercial studio portraiture with tactile editorial shots, highlighting winter staples including chunky knitwear, fleece, and denim. Creative director Hillary Comstock and photographer Taylor Rainbolt utilize soft light and neutral studio backdrops to emphasize texture and silhouette. The campaign features natural styling by hair stylist Junya Nakashima and makeup artist Linda Gradin, rounding out a visual narrative centered on relaxed, seasonal layering.
Style
Vertical, Clean, Editorial
Techniques
Soft Light
Industries
High Street Fashion
Background
Grey Seamless
Context
Advertising Campaign
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