Mavi

Aug 2024

The Mavi Back To School 2024 campaign blends traditional academic aesthetics with contemporary high-street fashion. Photographed by Mert Terliksiz, the series moves between classical library interiors and historic outdoor settings, anchoring the collection in a narrative of relaxed, scholarly poise. The imagery highlights the versatility of denim and seasonal layering through a clean, editorial lens. Featuring models Clément Laguardia and Mathilde Henning, the production emphasises texture and clean composition. Styling choices—from cable knit sweater vests and collegiate varsity jackets to pinstriped sets—are elevated by the soft natural light and warm ambient tones. With hair styling by Huseyin Altun and makeup by Elcin Mutlu, the visuals maintain a consistent, polished look that leans into nostalgic campus themes while keeping a focus on wearable, modern silhouettes.

Vertical, Warm, Clean

Natural light

High Street Fashion

Advertising Campaign