Mavi: Mavi Back To School 2024

Aug 2024

The Mavi Back To School 2024 campaign presents a curated take on collegiate-inspired fashion, blending academic aesthetics with the brand's core denim heritage. Photographed by Mert Terliksiz, the project leans into a nostalgic, scholarly atmosphere, utilizing libraries and classical stone architecture to frame the collection. The imagery features models Clément Laguardia and Mathilde Henning in a series of editorial and commercial portraits that emphasize clean lines and layered styling. The execution relies on soft natural light and warm tones, effectively highlighting the texture of knits, leather bomber jackets, and pinstripe sets. Hair styling by Huseyin Altun and makeup by Elcin Mutlu complete the refined, relaxed look, capturing a polished approach to the autumn season.

Vertical, Warm, Clean

Natural light

Advertising Campaign