Mavi

Apr 2026

The Mavi Women's Summer 2026 campaign captures an evocative, sun-drenched narrative that channels the effortless spirit of a Mediterranean getaway. Through the lens of photographer Ryan Brabazon, the imagery eschews traditional polished studio setups in favor of a raw, authentic lifestyle aesthetic that celebrates the tactile quality of denim and lightweight summer staples. Starring Constanze Saemann, the campaign leans into an editorial minimalism that feels both spontaneous and cinematic. By utilizing techniques such as 35mm film and medium format capture, the project embraces a vintage film grain that grounds the high-fashion editorial in a sense of nostalgic reality. The collection is presented across diverse, rugged outdoor backdrops, from wind-swept coastal roads and stone quays to intimate, light-filled interiors, each frame bathed in warm, natural light. This visual approach elevates the seasonal wardrobe, allowing the textured fabrics and relaxed silhouettes to resonate against weathered stucco walls and lush, coastal landscapes. The intentional use of shallow depth of field and soft bokeh highlights the humanity of the subject, creating an intimate connection with the viewer. Ultimately, this fashion project succeeds by balancing commercial accessibility with an artistic commitment to medium format photography, resulting in a cohesive, transportive narrative that defines the modern, nomadic luxury of the Mavi brand identity.

Lifestyle

Natural light, Natural light

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