Levi's

Aug 2025

Levi's partners with Beyoncé for a collection campaign that centers on elevated denim and western-inspired silhouettes. Photographed by Micaiah Carter, the project features model Ajok Daing in a series of interior settings, ranging from wood-paneled billiard halls to stark, low-key portraiture. With creative direction by Beyoncé, the imagery leans into a retro-inflected aesthetic. The visual execution makes use of warm, directional lighting to emphasize textile details, from crystal-embellished denim to intricate lace-up hardware. Supporting the look are hair stylist Nena Soul Fly and makeup artist Samuel Paul, who contribute to the editorial quality of the series. The campaign captures a polished, commercial tone, incorporating elements of 1970s style and chiaroscuro techniques.

Editorial, Warm, Vertical

High Street Fashion

Wood Texture

Advertising Campaign