Levi's: Beyonce X Levi's Collection

Aug 2025

Levi's presents a campaign collaboration with Beyoncé, showcasing the latest collection through a series of editorial and commercial imagery. Photographed by Micaiah Carter under the creative direction of Beyoncé, the project leans into a nostalgic 1970s aesthetic, set against wood-paneled pool hall interiors. Model Ajok Daing features throughout, wearing denim jackets and jeans detailed with intricate lace-up work and crystal embellishments. The execution uses warm, natural light and low-key chiaroscuro techniques to emphasize the tactile quality of the denim and the collection's detailing. Beauty styling by Nena Soul Fly and Samuel Paul complements the retro-inspired wardrobe, grounding the campaign in a polished, fashion-forward context.

Editorial, Warm, Vertical

Wood Texture

Advertising Campaign