Levi’s collaborates with Kid Fresino in this music video production, which pulls back the curtain on the creative process. The project documents the rhythm of studio recording and the energy of live performance, moving between intimate recording booths and dimly lit music venues.
The aesthetic leans into a cinematic, 1990s-inspired visual language. With gritty textures and a distinct analogue film quality, the video highlights the intersection of music and culture through dynamic, live-action sequences.
