Levi's: The Denim Cowboy
Brand
Date
Aug 2025
Description
Levi's presents The Denim Cowboy, a campaign film centering on Beyonce within a nostalgic Americana-inspired setting. The narrative unfolds across a vintage laundromat and a dusty town, leaning into a cinematic, 1970s aesthetic that highlights the brand's heritage. The production, directed by PRETTYBIRD US with creative agency support from TBWA Chiat Day LA, employs a deliberate color grade and natural light to capture the live-action sequences. Further technical contributions include post-production from Company 3 LA and Method Studios Los Angeles, with sound design by Barking Owl and editorial work by Cabin Edit.
Style
Horizontal, Cinematic, 1970s
Techniques
Natural light
Industries
Color
Denim
Pure White
Background
Salon
Context
Advertising Campaign, TVC / TV Commercial
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