Levi's presents The Denim Cowboy, a campaign film centering on Beyonce within a nostalgic Americana-inspired setting. The narrative unfolds across a vintage laundromat and a dusty town, leaning into a cinematic, 1970s aesthetic that highlights the brand's heritage.
The production, directed by PRETTYBIRD US with creative agency support from TBWA Chiat Day LA, employs a deliberate color grade and natural light to capture the live-action sequences. Further technical contributions include post-production from Company 3 LA and Method Studios Los Angeles, with sound design by Barking Owl and editorial work by Cabin Edit.
