Levi's
A timeless contribution to sustainability
Brand
Date
Oct 2022
Description
Levi's focuses on the intersection of craft and longevity in this cinematic commercial, detailing the construction process behind their signature denim. Developed by agency AKQA UK, the project highlights the brand's emphasis on sustainable fashion through a series of close-up sequences showcasing material durability and stitching precision. The narrative bridges the gap between manufacturing and everyday wear, presenting a grounded look at how staple apparel functions in daily life. Through live-action technique, the film frames the denim as a versatile, long-lasting garment designed for enduring use.
Style
Horizontal, Cinematic
Industries
High Street Fashion
Color
Navy
Pure White
Background
Factory
Context
TVC / TV Commercial
Associated creatives
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