Levi's presents 'The Jean,' a commercial campaign centered on Matty Matheson in an automotive repair shop. The film leans into industrial textures and a gritty, cinematic atmosphere, utilizing warm, low-key lighting to frame the subject within the garage environment.
Produced by Iconoclast US with post-production and VFX from Picture Shop, the spot integrates live-action technique to establish the brand's aesthetic. The project features sound design from Killer crab men, complementing the visual focus on utility and craftsmanship.
