Levi's: The Jean
Brand
Date
Aug 2025
Description
Levi's presents 'The Jean,' a commercial campaign centered on Matty Matheson in an automotive repair shop. The film leans into industrial textures and a gritty, cinematic atmosphere, utilizing warm, low-key lighting to frame the subject within the garage environment. Produced by Iconoclast US with post-production and VFX from Picture Shop, the spot integrates live-action technique to establish the brand's aesthetic. The project features sound design from Killer crab men, complementing the visual focus on utility and craftsmanship.
Style
Horizontal, Cinematic, Warm
Industries
Color
Medium Grey
Chocolate
Background
Garage
Context
TVC / TV Commercial
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