IGA
Featured IGA projects
This week's top IGA projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
IGA · Christmas Legend
IGA presents 'Christmas Legend', an animated holiday campaign that centres on a festive family dinner. The narrative unfolds through a series of intimate character moments and wide shots of a decorated dining space, leaning into 3D render / CGI techniques to build a nostalgic environment. Produced by Shed with creative development from Sid Lee, the work balances cinematic lighting and detailed colour grading to establish a consistent, warm atmosphere throughout the dining sequence. Post-production and VFX were also handled by Shed, with sound design and music provided by Rodéo Fx Audio and media support from Touché!.
IGA · IGA_Xmas_30
IGA captures the holiday spirit in this 30-second commercial spot, highlighting the grocery shopping experience during the Christmas season. The film cuts between moments of fresh seafood preparation and staff interactions, grounding the festive narrative in the everyday operations of a local market. Produced with a clean, live-action technique, the commercial maintains a bright visual palette throughout. Special Group Sydney led the creative execution, while Starcom Australia managed the media strategy for the campaign.
IGA · You Can't Beat Local_Brand_30
The IGA commercial campaign, You Can't Beat Local, captures the everyday essence of community life through a fast-paced, live-action montage. By showcasing local characters in authentic settings like pubs and deli counters, the narrative leans into the vibrancy of the regional grocery experience. Developed by agencies Special Group Sydney and Starcom Australia, the project utilizes a saturated color palette and warm tones to emphasize community connection. The execution employs dynamic camera movements and slow motion to highlight the interaction between local shoppers and fresh produce, grounding the commercial in a familiar, accessible tone.
IGA · You Can't Beat Local_Brand_30
IGA leans into the connection between local grocers and their communities with their latest retail campaign, You Can't Beat Local. This commercial project captures the daily routines of shoppers across various store environments, highlighting the presence of the brand within daily life. The spot utilizes live-action technique and a clean aesthetic to document these interactions. The project reflects a focus on accessibility and regional presence, produced with creative support from Special Group Sydney and media strategy by Starcom Australia.
IGA · Separate Ways | Can't Believable Prices | IGA
IGA presents a cinematic look at the emotional transitions of daily life in this latest campaign, 'Separate Ways.' The spot, developed by agency Special Australia with production by Revolver, centers on a quiet, intimate moment between two travelers as they part ways at a bus stop. Leaning into a warm, golden hour aesthetic, the commercial utilizes live-action technique to bridge the gap between personal narrative and retail messaging. The production features post-production by The Editors and sound design from Rumble Studios to maintain a cohesive, cinematic feel before transitioning to highlight promotional pricing.
IGA · Divorce | Can't Believable Prices | IGA
IGA presents 'Divorce,' a commercial campaign centered on the retailer's 'Can't Believable Prices' platform. The spot unfolds in an office environment, framing the narrative through a professional dialogue captured in live-action. The production features a distinct desaturated color grade and horizontal orientation, maintaining a grounded, observational tone throughout the footage. The creative execution was led by Special Australia, with production support from Revolver. Media strategy for the campaign was managed by Starcom Australia. Post-production and VFX were completed by The Editors, with sound design and music production provided by Rumble Studios.
IGA · Therapy | Can't Believable Prices | IGA
IGA presents a humorous commercial spot titled Therapy, exploring the juxtaposition of a psychological session and grocery pricing. Directed as a live-action narrative, the film features a man on a therapist's couch, leaning into a dry comedic tone that highlights the brand's 'Can't Believable Prices' campaign. The production, helmed by Revolver and Special Australia, captures the interior setting with warm lighting that grounds the scene in a familiar consulting room aesthetic. Starcom Australia managed the media integration, with audio and sound design provided by Rumble Studios and post-production work by The Editors.
IGA · Acceptance Letter | Can't Believable Prices | IGA
IGA presents 'Acceptance Letter,' a commercial campaign centered on the grocery retailer's current promotional offerings. The spot features a family dynamic staged in a residential setting, highlighting the everyday value of the brand. The film utilizes a warm, live-action technique to capture a relatable domestic scene. Production was handled by Revolver, with creative input from Special Australia. The project also includes media strategy from Starcom Australia, sound design by Rumble Studios, and post-production work by The Editors.
IGA · IGA 'AR Tattoos'
IGA rolls out an instructional video series demonstrating the application process for its augmented reality temporary tattoos. The campaign leans into a playful, live-action technique, using clear typography and focused framing to guide the viewer through the installation steps. Produced by the team at Sid Lee North America, the content utilizes a bright, high-key lighting style against a seamless backdrop. The final assets focus on accessibility and instructional clarity, supported by clean audio and sound effects.
IGA · Mr Beaver's Yule Log
IGA presents 'Mr Beaver's Yule Log,' an animated holiday commercial that follows an anthropomorphic beaver protective of his dessert, juxtaposed with scenes of a family preparing treats in a rustic, decorated kitchen. Produced by TONIC DNA with creative direction from Sid Lee North America, the project utilizes 3D render / CGI techniques to achieve a nostalgic, organic aesthetic. The narrative shifts between the character’s cabin and the warm, festive interior of a family home, supported by sound design from Circonflex.
IGA · The Family Cookvault
IGA presents The Family Cookvault, a commercial project that explores holiday culinary traditions through a blend of archival footage and contemporary cinematography. The narrative structure weaves together authentic-style Super 8 and 16mm-style home movie clips with detailed table settings of seasonal dishes, documenting the intersection of food and family memory. The production relies on a documentary approach, layering intimate glimpses of gatherings with cinematic shots of holiday spreads. Creative direction and production were handled by Sid Lee North America, who also completed the post-production and VFX work. The atmosphere is further supported by an original score from Cult Nation, emphasizing a nostalgic tone throughout the campaign.
IGA · Paulo's Wish
Paulo's Wish is an animated campaign for IGA that depicts the evolving relationship between two sisters connected by the ritual of holiday baking. The narrative transitions from childhood moments in a home kitchen to the complexities of the teenage years, utilizing a blend of animation and live-action techniques to explore the passage of time. Developed by agencies TONIC DNA and Sid Lee North America, the project leans into a nostalgic aesthetic, characterized by VHS-style timecoded footage and warm, emotive visual textures. Flooul Animation provided the animation work, while Circonflex managed the music and sound design to ground the character-driven story. TONIC DNA also handled post-production and VFX.
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