IGA
Therapy | Can't Believable Prices | IGA
Brand
Date
Jan 2026
Description
IGA presents a humorous commercial spot titled Therapy, a live-action project produced by Revolver with creative by Special Australia. The narrative follows a comedic psychological session between a patient and therapist, highlighting product pricing through a relatable lens. Technically, the film employs warm lighting to establish the consulting room setting, leaning into a commercial style that balances dialogue-driven storytelling with brand messaging. Production was supported by media agency Starcom Australia, with sound design by Rumble Studios and post-production by The Editors.
Style
Humorous, Horizontal, Commercial, Warm
Industries
Grocery
Color
Espresso
Cream
Medium Grey
Background
Living Room
Context
TVC / TV Commercial
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