IGA: Therapy | Can't Believable Prices | IGA
Brand
Date
Jan 2026
Description
IGA presents a humorous commercial spot titled Therapy, exploring the juxtaposition of a psychological session and grocery pricing. Directed as a live-action narrative, the film features a man on a therapist's couch, leaning into a dry comedic tone that highlights the brand's 'Can't Believable Prices' campaign. The production, helmed by Revolver and Special Australia, captures the interior setting with warm lighting that grounds the scene in a familiar consulting room aesthetic. Starcom Australia managed the media integration, with audio and sound design provided by Rumble Studios and post-production work by The Editors.
Style
Humorous, Horizontal, Commercial, Warm
Industries
Color
Espresso
Cream
Medium Grey
Background
Living Room
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.