IGA presents a humorous commercial spot titled Therapy, exploring the juxtaposition of a psychological session and grocery pricing. Directed as a live-action narrative, the film features a man on a therapist's couch, leaning into a dry comedic tone that highlights the brand's 'Can't Believable Prices' campaign.
The production, helmed by Revolver and Special Australia, captures the interior setting with warm lighting that grounds the scene in a familiar consulting room aesthetic. Starcom Australia managed the media integration, with audio and sound design provided by Rumble Studios and post-production work by The Editors.
