IGA Separate Ways | Can't Believable Prices | IGA 2026

About

IGA presents a cinematic look at the emotional transitions of daily life in this latest campaign, 'Separate Ways.' The spot, developed by agency Special Australia with production by Revolver, centers on a quiet, intimate moment between two travelers as they part ways at a bus stop. Leaning into a warm, golden hour aesthetic, the commercial utilizes live-action technique to bridge the gap between personal narrative and retail messaging. The production features post-production by The Editors and sound design from Rumble Studios to maintain a cohesive, cinematic feel before transitioning to highlight promotional pricing.