IGA
Separate Ways | Can't Believable Prices | IGA
Brand
Date
Jan 2026
Description
IGA presents 'Separate Ways,' a narrative commercial spot highlighting the retailer's 'Can't Believable Prices' campaign. The film captures an emotional farewell between two travelers, utilising cinematic live-action techniques to build intimacy before shifting to focus on product displays. The project was created by agency Special Australia with production handled by Revolver. Technical execution leans into warm golden hour lighting to frame the narrative, with post-production by The Editors and sound design by Rumble Studios rounding out the aesthetic.
Style
Horizontal, Cinematic, Warm, Golden Hour
Industries
Grocery
Background
Street
Context
TVC / TV Commercial
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