IGA: You Can't Beat Local_Brand_30
Brand
Date
Nov 2024
Description
IGA leans into the connection between local grocers and their communities with their latest retail campaign, You Can't Beat Local. This commercial project captures the daily routines of shoppers across various store environments, highlighting the presence of the brand within daily life. The spot utilizes live-action technique and a clean aesthetic to document these interactions. The project reflects a focus on accessibility and regional presence, produced with creative support from Special Group Sydney and media strategy by Starcom Australia.
Style
Horizontal, Commercial, Clean
Industries
Context
TVC / TV Commercial
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