IGA presents its 'We Love Local' campaign, a multifaceted project within the Grocery and Food & Beverage sectors. The creative work employs 3D render and CGI techniques to blend digital character animation with live-action sequences.
Developed by agency Sid Lee, the commercial content transitions from graphic-led character vignettes to candid, live-action depictions of individuals in rustic interior settings. Media and PR support for the project were provided by UM Media and North Strategic respectively.
