IGA: Divorce | Can't Believable Prices | IGA
Brand
Date
Jan 2026
Description
IGA presents 'Divorce,' a commercial campaign centered on the retailer's 'Can't Believable Prices' platform. The spot unfolds in an office environment, framing the narrative through a professional dialogue captured in live-action. The production features a distinct desaturated color grade and horizontal orientation, maintaining a grounded, observational tone throughout the footage. The creative execution was led by Special Australia, with production support from Revolver. Media strategy for the campaign was managed by Starcom Australia. Post-production and VFX were completed by The Editors, with sound design and music production provided by Rumble Studios.
Style
Horizontal, Commercial, Desaturated
Industries
Background
Office
Context
TVC / TV Commercial
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