IGA presents 'Divorce,' a commercial campaign centered on the retailer's 'Can't Believable Prices' platform. The spot unfolds in an office environment, framing the narrative through a professional dialogue captured in live-action.
The production features a distinct desaturated color grade and horizontal orientation, maintaining a grounded, observational tone throughout the footage. The creative execution was led by Special Australia, with production support from Revolver.
Media strategy for the campaign was managed by Starcom Australia. Post-production and VFX were completed by The Editors, with sound design and music production provided by Rumble Studios.
