IGA
Divorce | Can't Believable Prices | IGA
Brand
Date
Jan 2026
Description
IGA presents a new commercial campaign, 'Divorce,' which navigates the nuances of grocery retail through a narrative lens. The spot features a live-action performance centered on a dialogue between two men in a corporate office, emphasizing the brand's 'Can't Believable Prices' messaging. The production utilizes a desaturated palette to ground the office setting, maintaining a focus on the narrative through professional pacing. Special Australia led the creative development, with production support from Revolver and post-production by The Editors. Sound and musical accompaniment were provided by Rumble Studios, with media strategy handled by Starcom Australia.
Style
Horizontal, Commercial, Desaturated
Industries
Grocery
Background
Office
Context
TVC / TV Commercial
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